Creating a rich repository of your skills and talents is part of launching a successful business. (Think of it as your pot of gold.) The story of your entrepreneur evolution reveals how you capitalize on luck while unlocking opportunities. Are you embracing the chance to be your own lucky charm?

As the sparkling personality who attracts your clients, team, and partners, where can people connect to learn more about you? Where are you sharing the lessons and accomplishments that led to the exciting business you’re building?

People buy from people. In my business, the data confirms that our “About” page has been a consistently top-viewed story for years. Buyers want a look behind the scenes to be inspired by you and find a connection. Do you have a simple web page dedicated to your evolving and exciting journey? If not, I encourage you to consider adding one today. (Hint: a web page that you own and update, not an app.)

“Luck is where preparation meets opportunity,” as the saying goes. If you’ve skipped this preparation part (sharing your story) that helps attract your best customers, I offer these points to consider what you may be missing:

Potential customers want to know who they support when purchasing your goods or services. Promoting only products and offers without sharing your story as the leader and executive leaves people wondering who is behind the mission and why is it important to you?

Beyond value, your journey communicates how you’re qualified to deliver on your commitments and builds trust. The successes and challenges you’re hiding translate to valuable lessons and experiences—knowledge that only comes from doing and being in the trenches. Be proud of them.

A well-crafted “About” page is an opportunity to establish credibility by telling the genuine story of how your interests, talents, and passions converged to prompt the start of the business. No one has your exact background; share this valuable and unique aspect.

Your experience attracts clients who appreciate the passion and persistence you’ve demonstrated to get to this point. It’s a chance to connect with customers on another level. The “right” clients (the ones who are a natural fit) will appreciate your journey and be moved to learn more about how to work with you.

Stepping out onto the back patio, iced coffee in hand, I appreciate the opportunity to dial back the intensity and scale up the creativity. These long sunny days invite us to actively deposit into our creative account. It’s not an actual bank account but the space in your mind that holds all your lucrative, unique ideas.

If you’re feeling depleted or need a boost, you’re in good company. Spring was a fast-paced season. From planning promotions to writing emails, social media to new product designs, and connecting with customers—all activities that require your unique touch to be memorable. Don’t think of summer as downtime; it’s deposit time.

You can dial it back and infuse the sights and sounds around you to replenish your creative coffer. This season of greater outdoor adventure is your chance to refill the imaginative energy you withdraw all year long.

We’ve learned that this mindset isn’t nice to have; it’s a must-do. Your distinct gifts are what make your work valuable, whether in a career, job, side gig, or full-time business. You need a clear mind and a full creative cup to deliver.

I heard someone recently suggest taking time to learn nature’s first language: silence. See the beauty of what’s unfolding on your neighborhood walk, hiking the trails, or strolling the shorelines. Notice the colorful beach towels and festive umbrellas. Enjoy the patterned plates, vibrant fruits and vegetables at the market, and the bubbly spirits. And, oh, the sunsets.

Mother Nature works hard to inspire you, elevate your thinking, and plant the seeds of ideas destined for your fabulous future. Accept the invitation and slow down long enough to receive it.

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It's Not Downtime; It's Deposit Time