Off-Road and Online
/Updated: April 6, 2023
Adventure lovers, beach-goers, and trail seekers now enjoy the opportunity to build collaborations and take conference calls on the road. The workspace concept is redefined as the family dog makes regular on-screen appearances, and the back of a pickup truck transforms into a workstation. With the shift to fewer in-person meetings, you may wonder how to stay top-of-mind with customers. The hidden benefit of remote work is seeing your clients in a new light, in more personal and interesting surroundings. It's a great chance to get to know the human behind the email and better understand how to celebrate what matters to them.
As we weave personal travel into our business agendas, deal-making, and day-to-day business decisions move from the mainstream to the airstream. Designs are drawn from the comfort of deck chairs, and strategies are solidified from the shorelines. Successful entrepreneurs drop knowledge from behind the wheel of an RV (@Jesseitzler), while others work from converted Sprinter vans nicer than most apartments. Mini cabins and newly renovated motels are enjoying a resurgence as clients post from locations that tout open hallways, no elevators, and no closed corridors.
All this blending of work and home offers a glimpse into people's passions, a chance to note their travels and tendencies. Tap into these passions as you think about your client gifts. Upgrade their morning java with a beautifully glazed ceramic mug, or add a spark of style to their campfire with a unique whiskey tumbler. Send colorful, handwoven coasters or bar towels that spice up the park table yet require little space to carry. Whatever the favored activity, a nod to your client's lifestyle with a handcrafted artisan gift box reflects genuine thoughtfulness that will last through years of road trips and rendezvous.
For all of our explorers out there, honk if you love artisan gifts, refill your mug for the ride, keep the mints and chapstick close, and set your course for the next destination.