Stepping Out to Shine and Serve

There are times when you arrive at a moment of distinction and direction in the most unexpected way.

Sometimes, unpredictable events unfold that, in the end, make perfect sense. It’s like finding that last puzzle piece without the box cover, and the whole picture becomes clear. 

The transition we’ve just completed feels a lot like that. 

If you’ve been with us for a minute, you know that Rugged retired from his 40-year day job this past December in 2023, an opportunity that occurred earlier than we anticipated (read more on that here). His new-found freedom allowed us to complete passion projects that had been on hold, host new artisan client experiences, and relax in reflection, dreaming of possibilities. 

Over the summer, as Rugged and I discussed our vision and next business steps together, we realized his retirement opened up options for both of us - in different ways. The more we talked about the future, the more it became clear that we’re excited about a host of personal options together but different business directions. And so we shift into our next exciting evolution at Red & Rugged.

Red (on right), here we go!

Starting in September, Rugged will transition to fully enjoying retirement—the freedom to fish, hunt, golf, cook (make us pizza!), travel, and more! On the flip side, I’m excited to weave my decades of business experience with my artful and imaginative skills. Given my long history working with entrepreneurs (read more here), I feel like this piece completes my puzzle picture. In my new role as a business creatives’ coach, I’m expanding my existing work with women, engaging and uplifting talented, creative professionals as they build thriving businesses they love. (Read more of what’s next at BizCreatv.)

What about the artisan element? I’m a big believer in elevating the everyday, and that unique, beautifully textured elements embolden sharp thinking and inspire fresh approaches. Simply put, they make life more fun! As such, I’ll infuse a distinct artisan experience into my individual, special group, and VIP activities.

Looking back at the last seven years, we are proud and humbled to have built lasting relationships and many treasured friendships - in our artisan community, inside the corporate C-Suites, with global executives, renowned hospitality professionals, boutique business owners, and discerning individuals.

We invite you to raise a beloved artisan glass and celebrate with us. I hope you’re excited to see what’s ahead as Rugged enjoys a well-earned retirement, and I move forward with great enthusiasm in this new direction.