Are Your Client Gifts Saying What You Think?

Updated: August 28, 2023

This is a two-part blog series. This first post is to help you define your intention and clarify the impression you want to make with your gifts. The second post shares ideas and examples to help you achieve that impression.

Part 1 of 2

Every gift leaves an impression; the question is, what statement is your gift making? Is it one that's lasting or last minute? Rushed or refined? Will the shrink-wrapped container from a big box store reflect the way you want your clients and guests to think about you? Before you make a mad dash down the retail aisle or a rush order on Amazon, we encourage you to take a moment to be intentional about the impression you want to make with your gifts and ask yourself these questions:

What is the intent of your gift? How do you want people to feel when they open it? Is it important to be memorable? One of a kind? Is it to impress a new client or to upgrade their experience with you? Do you want the gift to last beyond the occasion? Is the goal to show them you stand apart from the rest and are unique in what you do? No matter the size, your gift can demonstrate that this personal or professional relationship matters.

What unspoken message do you want the gift to send? The beauty of custom-made is what it says on your behalf. Giving a customized gift expresses thoughtfulness, time, and planning. It means you've considered the people receiving it, evaluated what would be meaningful, and that you’re willing to prepare in advance. It represents craftsmanship, exquisite attention to detail, and quality. It radiates value. The art of custom reflects a commitment to training, skill, and the tools to craft raw materials into something beautiful. Whether you send our gift boxes, cutting boards, coasters, or artisan stands, the details are evident. In our business, we handpick the wood, study the grain pattern, and plan where the design will appear. These details take time - and it's time well spent.  

Without saying a word, custom speaks volumes about the importance of the relationship and your commitment to sharing something meaningful and long-lasting. As you look ahead to your gift selection, consider the impact and message you'd like to deliver. And in our next post, we'll talk about different ways to help make that happen.