Designing a Tasteful Transition

Creative ideas, new approaches, and nimble behavior, that’s the name of the game. Plans are in motion, albeit on a smaller, more intimate scale. There may be less fanfare and greater challenges, but the world keeps turning. Families are moving into new homes, couples are getting married, and business projects continue. As this transition evolves from weeks into months and lays the foundation for a different future, what plans are you putting in motion? How will you create touchpoints to connect with existing customers?

As you consider your outreach strategy, here are a few things we’ve observed in recent weeks. First, the sincerity of the message matters, with more attention being given to the note accompanying each artisan gift box. People are pausing to reflect on their relationships. Second, now more than ever customers appreciate meaningful gestures and candid conversations. We work closely with clients who are genuine about their intention to recognize valuable colleagues, who still want to celebrate big life events like the milestone anniversaries and weddings, and acknowledge special business partners. They’re sending thoughtful ‘thank you’ gifts to executives who lend an extra hand and to colleagues who’ve stepped up as mentors. And for the newlyweds on honeymoon at home, well, special artisan gift boxes are arriving on their doorsteps too.

We’ve included a few examples here of artisan gift boxes selected by those who understand the value of quality, hand-crafted elements, and how much the thought behind them means to their recipients.