Package with Pizzazz

Wrapping, packing, labeling, and shipping, it’s all in a day’s work. How do we take what little time we have and make sure our carefully selected gifts stand out in the crowd? Gift packaging used to be so straightforward. It’s not like the old days when the big new thing was invisible tape. Now the wrapping options are as varied as the choice of the gift inside. Resist the urge to crinkle tissue and call it quits. Creativity invites connection.

We know it’s the season to make a list and check it twice, so we’ve picked three quick options to inspire your creative wrapping and get your gifts noticed. The packaging shouldn’t be just what you dig through to get to the juicy center (unless you’re under the age of five); it’s part of the gift itself.

Add care with flair - If you’re adding special instructions, a festive trinket, a personal note, or care instructions, feature it as part of the wrapping. For the fun trinket, loop a ribbon through it and attach it as part of the bow. If it’s a note, type (or write) a few short sentences on colored paper, hole punch it, and tie it with colorful twine or leather. If you make the gift be sure to add your logo to the note.

Tips for tape - Bold graphics, bright colors, solids, and prints, it’s all available in the color and design of a strip of tape. This is one of the easiest, least expensive, and quickest options to boost the packaging if time is pressing. Pick a season or a favorite hobby, from birds to cakes to patterns and travel. The sky is the limit in choices. Tape is fun to swipe across the back of envelopes too. We use colorful tape in our communication and special promotions. Customers enjoy getting personal mail with a surprise as they turn over the envelope and spot a hint of color. They’ll notice and remember that you did something different. Be thoughtful in your choices if you’re using it for business. While there are many fun designs, it needs to connect with your brand and messaging. (Note, not all colorful tapes have the same level of stickiness to the back, which is why we like mt Masking Tape.)

When you’ve had your fill - If you’re making an effort to be eco-friendly, like we are, look for fill and other packaging products made from recycled or plant-based products. Consider packaging tape from a company like Netzero, complete with designs in garden or marine life. Or try recycled packing paper that’s die-cut in a unique pattern for an interesting wrap, like Geomi WrapPack. If you need filler inside a box or bag, look for Kraft 100% recycled paper, which we use in all of our gift boxes.

Here’s to your festive giving occasion and brightening someone’s day with your creative attention to detail.